Why do youtubers ask for likes

This is why we specified that dislikes are not harmful in a vacuum. There is nothing inherently damaging about getting a thumbs down, but there may be damaging implications. So, if watch time is so important, why does engagement matter at all? Engagement shows that a YouTuber is not just drawing in casual, disinterested viewers, but active viewers who are involved in the platform. These viewers are far more likely to pay attention to advertisements and, as a result, click on them when they see one they like.

It is also the case that engagement is only possible from a signed-in YouTube account. YouTube does count views and watch time from anonymous viewers, but it is considerably more challenging to provide relevant advertisements to these viewers. And, as we covered earlier in the post, it is the highly targeted advertisements that companies prefer to pay for since they yield better results. If you want to know how to book that yield and get better cpm advertising rates, helping you make more money from your videos, check out my deep dive blog into how to increase youtube video cpm.

High levels of engagement are an indication that your videos are attracting logged-in YouTube users who can be served relevant ads based on their preferences and watch history, and that makes YouTube happy since targeted advertisements are both worth more and more likely to be clicked.

All of this is digging a little deeper than most YouTubers are thinking, however. And, of course, a good number of YouTubers that are purely after that external validation we mentioned earlier. So, for those YouTubers, why bother asking their viewers to like the content? Quite simply; because it works. YouTuber after YouTuber has experimented with asking viewers to like a particular video as a way of testing if it makes a difference, and they invariably find that it does.

Whatever the reason, asking viewers to like a video has been proven time and time again to be effective. So regardless of why a specific YouTubers wants those likes, they know that asking for them will usually get them. As silly as it might sound, there is something of an art to asking for likes in a YouTube video. Likes, comments, shares and even dislikes are a form of engagement and is a positive sign that plays into the youtube ranking algorithm.

Reason 2 — Simple validation would be a sensible enough explanation. All monetizing creators on YouTube, regardless of their location in the world, are required to provide tax info. Please submit your tax info as soon as possible. Most vloggers are paid via direct deposit monthly, typically on the 21st of every month. However, be warned that the eligibility of your channel to receive payment at all is at the mercy of AdSense — and not all content meets its criteria.

Of course, creators can only do so much. A video with lots of likes, comments and shares is probably better than one without. But how does this help YouTubers? With so many videos on the platform, YouTube needs a way to order them.

There are millions of videos of funny dogs on YouTube, but you are more likely going to watch the one that everyone shared with their friends and liked, compared to the one with three views and no likes.

Videos with more engagement end up higher in the search rankings. This translates to more views, more subscribers, even more likes, and so the cycle continues. So, when YouTubers ask you to like a video, it means you will help them get their video on the first page of the search results. For some YouTubers, likes can also help them make money. Think about it, companies spend millions every year trying to identify their audience and learn what they like.

They do this for one reason only; a small interested audience is better than a huge uninterested one. If a cosmetics company wants to launch a new mascara, they only want to spend money advertising it to people who wear mascara or might want to start. For example, they might decide that part of their advertising campaign is to have a beauty YouTuber to talk about their mascara in a video.

Anyone who watches and subscribes to a beauty channel is likely to wear mascara, so the company knows they are hitting their target audience. Naturally, the algorithm ranks it higher.

Actually, there are a few major areas of user feedback YouTube can consider when evaluating a video:. Liking a video is a quick way to let a creator know that you enjoy their work. Keep in mind that if you want to report inappropriate content, you should flag the video instead.